Swatch Urban Expression Product Launch
BRIEF: To create a fun, interactive, urban space in East London for a new line of Swatch watchesWHY: To Launch Urban Expression as well as Highlights of the Fall/Winter collection
WHERE: Blackall Studios, East London
WHO: 150 invited guests, trend setters, influencers and press
WHAT WE DID: Branded and styled the venue and organised the entertainment which included an interactive graffiti wall and street dancers who entertained guests throughout the night in front of an ever changing wall projection. Guests dined on fun cocktails and canapés before leaving with a free Swatch watch dispensed through our branded vending machine.
WHAT THEY THOUGHT: “Thank you SO much for all your hard work and pulling such a brilliant concept together at the last minute".
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