CASE STUDY - Zoella Beauty Launch
BRIEF The launch of Zoella Beauty products to the market
WHERE 41 Portland Place
WHO International vloggers, media, PR representatives, Jamie Oliver and family
WHAT WE DID Created a 'pastel paradise' that brought Zoella's personality to life in an offline environment including: over 1000 helium balloons lining the high ceilings, a copper bath filled with rose petals, a polka-dot perspex DJ booth, perspex flower boxes
WHAT THEY ATE Savoury macaroons including ham hock & cream cheese flavour plus super sweet desert station overflowing with marshmallows, meringues and much more!
WHAT ZOELLA THOUGHT 'I felt so warm and fuzzy inside the entire evening and every time I caught sight of my products or my name on a giant tin bathtub or on the wall or the mirrors, I almost had to take a second glance to realise this was actually happening. The best night of my life'.
WHERE 41 Portland Place
WHO International vloggers, media, PR representatives, Jamie Oliver and family
WHAT WE DID Created a 'pastel paradise' that brought Zoella's personality to life in an offline environment including: over 1000 helium balloons lining the high ceilings, a copper bath filled with rose petals, a polka-dot perspex DJ booth, perspex flower boxes
WHAT THEY ATE Savoury macaroons including ham hock & cream cheese flavour plus super sweet desert station overflowing with marshmallows, meringues and much more!
WHAT ZOELLA THOUGHT 'I felt so warm and fuzzy inside the entire evening and every time I caught sight of my products or my name on a giant tin bathtub or on the wall or the mirrors, I almost had to take a second glance to realise this was actually happening. The best night of my life'.
Check out event pictures here:
the tough times, thank you for not settling for 'good'.
It was an extraordinary experience. Intense, rough at times, a lot of hard work and a great final result.
This will be a D Day that everyone will remember, we have set a new standard and it will be tough to beat!"
Visit our website to see what our clients say about wonderland team.
